Challenge
Building upon their knowledge and market share in the delivery space, Drizly (a Boston-based alcohol delivery startup) sought to expand into the emergin cannabis space.
insight
The complexity of the market has set a low bar for service experiences. We have a chance to make something that’s not just good, but meaningful — especially for those who need it most.
Solution
From our users who are overwhelmed with choice but want to explore cannabis with confidence to an industry that’s for far too long been living in the shadows, we’re here to bring transparency, equity, and access to cannabis.
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Research
Research Goals
- How might we go beyond what’s legally required to create a responsible cannabis culture?
- What do we stand for in a nascent market? (discretion, choice, quality control, convenience...)
- How might we help bring our value proposition to life, in brand and storytelling?
- What are the key service moments and elements critical for the“MVP” of your first product? (across multiple stakeholders)
- What is the right business model?How does it leverage strengths of Drizly’s?
- In tight prototyping cycles, how might we test the experience with customers and dispensaries?
Design Exploration
We started with brand expression exploration. Brand elements were created and tested with users over 6 weeks.
Design Refinement
After our exploration, we had a clear direction forward. We crafted the final Lantern brand, logo, colors, and key screens.
“Cannabis is expected to become the final frontier in the e-commerce landscape, and I am thrilled to focus my efforts on fulfilling our company’s long-term vision of bringing transparency, equity, and access to the legal space,” said Justin Robinson, Co-Founder of Lantern.
Justin Robinson, Co-Founder of Lantern and Drizly
Detailed Design
