About Me
Slags is a visual UX designer and a strategic creative leader with 20+ years building brands, products, and the teams behind them. His work spans industries from automotive, healthcare, finance, consumer goods, tech, and AI.
I'm an ambitious designer with over 20 years of experience in design and 8 years of leading multi-disciplinary teams, mentoring designers, and managing client relationships directly. My work spans from dreaming up full brand campaigns to pixel-pushing designs of every size and material. My specialization in product design, digital transformation, and unorthodox storytelling brings tangibility to ideas no matter how big, hairy or elusive.
I work fast and think wide, leveraging the skills I've earned over two decades in human-centered design, graphic design, branding, creative direction and rapid prototyping. I'm equally comfortable white-boarding strategy as I am making it real through design.
When I'm not neck deep in Figma, you can find me in my woodworking shop building stuff, tinkering with Arduino and 3D printing, or trying a new recipe.
Work Experience
Fidelity
Director of UX and Prototyping, Product Design Strategy
Launched 5 new products into market, including a industry-first teen investing app, as the lead designer and creative lead.
Collaborated across Business Units, building consensus and implementing products at the enterprise level and squad level.
Mentored and organized a discipline-wide skill sharing program across all User Research and Design Strategy.
Led qualitative user research sessions with a team of strategists and designers, in-home with our users in 90-minute sessions.
IDEO
Senior Interaction Design Lead
Led teams of multi-disciplinary designers and embedded clients through the design thinking process.
Managed and mentored interns and junior creatives in their professional development.
Designed companies, strategies, business models, products, campaigns, apps, spaces, products, and screens of all sizes.
Clients Include
KPMG
GE
Mr. Cooper
Drizly
Confidential
Ahoi
Head of Design
Sole Creative of an early stage lifestyle and navigation platform for those with mobility impairments.
Built the product vision and owned all design: identity, UX, UI, and marketing.
Techstars Spring 2024
Mass Challenge Summer 2025
Freelance
Freelance Design and Consulting
Concepted and crafted brands, packaging, graphics, illustrations, animations, apps, websites, campaigns, and businesses of all shapes and sizes.
Mullen Lowe
Associate Creative Director
Crafted and Collaborated in team environments to create various campaigns including social, digital, and traditional media.
Managed and mentored seasonal interns, as well as junior creatives for smaller projects.
National launches of multiple integrated campaigns: national TV, social activation, traditional media and mobile executions.
Clients Include
Acura
Jetblue
American Greetings
Zappos
Fage Yogurt
Barnes & Noble
US Cellular
Hunt & Gather
Senior Art Director
Designed marketing experiences across digital, social, and traditional media.
Led design sprints for various websites including; eCommerce, Education, Financial Services, and Marketing.
Clients Include
Lindt Chocolates
Esquire Magazine
Clarks Shoes
Irrational Games (2K Games)
Scholastic
BBN Technologies
My design Philosophy
01
Human-centered or bust.
Human-centered design for innovation draws from my toolkit as a designer to integrate: the needs of people with the possibilities of technology and the requirements for business success.
02
Curiosity is the backbone of creativity.
As a designer, being curious also means always adapting to the new tools and challenges we face when there is no defined answer, to forge our own path to the solution.
03
AI is another tool in the designer's toolkit.
I believe AI is the tide that will raise the standard for what users and business expect for good design, and we as designers should embrace technology for how it enables us to do our best work.
04
Anyone can design.
To quote Ratatouille, this does not mean that anyone can make a great design, but that a great design idea can come from anywhere. By democratizing design tools, and encouraging all to participate, we allow great ideas to flourish no matter where they originate from.
05
Good design is invisible.
From Dieter Rams 10 commandments of good design: "Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials."
Recognition
Awwwards
American Greetings
Silver Lion
The FWA
Orvia
Site of the Day
CSS Awards
Klyro
Best UI Design
Behance
Avero
Mobile Excellence